I am using your instructions to create a page of tickets - the design has been created as a picture so I added a text box to "hold" the mail merge instructions but I keep getting the error message "You cannot include DATA, NEXT, NEXTIF, or SKIPIF fields in comments, headers, footers, footnotes or endnotes." I have not included any of these but I'm wondering if it's because I've attempted to insert it in a text box. Is there an easy way to do this? TIA

Microsoft Publisher, the desktop publishing component of the Professional version of the Office Suite, can perform many time-saving tasks for busy business owners, including layout and design work. It can even help you avoid a shopping run to try to find tickets for your next employee picnic, holiday giveaway or executive board meeting. Create your own tickets, including the vital sequential ordering needed for raffles or attendance tracking, using Publisher’s page numbering. With a few tricky manipulations of the page number process, you can start running the numbers in an entirely new fashion.

The uncomplicated , straight forward and trouble free method for creating numbered tickets (movie ticket template) is to search for existing templates which can be modified and attuned to suit your requirements. Today umpteen numbers of Microsoft word files which provide a wide variety of ticket designs are available throughout the net space. You can either make use of them as they are or you are free to make them unique by making your own alterations. You can insert images or texts that you desire and make them your own!
There’s an old Steve Martin joke about how to make a million dollars which starts, “First, get a million dollars…” That’s the key to this trick, too: First, get a bunch of numbers. Here’s a file with 1,197 numbers in it. Now import or paste those numbers into a thread so that the numbers appear in the right place. If you need two matching numbers, just import it twice.
Add specific codes to coupons to track customer responses     Use different codes for your different marketing messages, advertisements, or promotions. These codes will enable you to keep track of how customers learned about your offer. The more you learn about who is drawn to your business and what attracts customers' attention, the better you can focus future marketing efforts.
In the example I explained, I was using a list, but did it with un-linked text boxes using “continue from previous number” and “continue numbers across stories.” I’m guessing that there is no way to tell InDesign that even though there are 4 text boxes on the page, that there are two different lists? I’d probably have to just create two threaded stories for that scenario to work.
You don’t have to be a born salesperson to move all your tickets, but the better your sales tactics, the more successful you’ll probably be. Peter Kajanzy teaches how to crush a sale with pro techniques. One bit of advice he offers: When people ask for the price, instead of doing a complex breakdown of one for $2, three for $5, and so on, go straight to “You can buy five tickets for $8.”
Creating numbered tickets in Word can seem difficult or even impossible if you are not familiar with all the capabilities of the Word program. If you have tried going to the Word template section and have been unsuccessful or frustrated with all the options and questions, there is an easier way. The simplest resolution for creating numbered tickets is to find existing templates that can be edited and adjusted to fit your needs.
Thank you for these instructions!! I’m using them to auto number my son’s baseball team raffle tickets which we hand numbered last year (UGH!). I followed the instructions exactly but for some reason the numbering is starting at 2 every time. I did deselect the checkbox about the column headers which seems the obvious culprit. Any ideas? I’m using Word on a PC. Thanks!! 

Now for the slightly hard bit. If you just try and complete your merge now, you'll get several pages of tickets. Each page will have four tickets on it. But all tickets on any page will have the same number. Each page will have a different number, but all the tickets on that page will have the same number. That's no good. You need each ticket to have a different number.