Now for the slightly hard bit. If you just try and complete your merge now, you'll get several pages of tickets. Each page will have four tickets on it. But all tickets on any page will have the same number. Each page will have a different number, but all the tickets on that page will have the same number. That's no good. You need each ticket to have a different number.
In the example I explained, I was using a list, but did it with un-linked text boxes using “continue from previous number” and “continue numbers across stories.” I’m guessing that there is no way to tell InDesign that even though there are 4 text boxes on the page, that there are two different lists? I’d probably have to just create two threaded stories for that scenario to work.
Event Programs can also help you make more money. Increase your sponsor rolls by providing advertising space anywhere in your Event Programs, just like an ad book! Selling advertising space is beneficial to you, your sponsors, and your guests. Plus, you can use previous years' Event Programs to attract other advertisers in future years. Viewing a well-designed Event Program offers potential sponsors tangible evidence of the benefit of supporting you.

Select the Text Tool (T) and start dragging a text box that will wrap around the whole ticket including the crop marks. This is very important since the Data Merge will automatically calculate the duplication. Then open up the Text Frame Option (Command + B) and set the Inset spacing to 1p4 for the top and 1p8 for the left. Of course, you can place the text for the numbers anywhere you like. I set the numbers to a small text.